SPABRINK - Market survey2




SPARBRINK is aimed to be a new advertising tool that will fill in the gap between static and dynamic advertising since the technology will allow onsite printing of adverts controlled remotely. Furthermore, the printed image can be wiped off and the ink can be reused after separation. The end result will be a new advertising tool that can be controlled remotely to display different images periodically without creating waste and will only use energy during image change.

There are 9 questions in this survey.
Market Information
Would you have any interest in a media device (installed on public media interfaces) that has the ability to serve advertising campaigns without implementation costs (printing paper, outplacement)?
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What are the most important features when choosing outdoor advertising surfaces?

Please set your order of preference


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Would you consider a media device (installed on public media interfaces) more attractive and sellable to the advertisers if it was completely environment friendly, i.e. did not produce any waste?


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What would be the ideal duration of a campaign if you had a paper-like advertising tool that allows content changing remotely without extra cost (printing, outplacement)?


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How many “reprinting” without the need of additional maintenance would be acceptable in order to outperform the competitors?


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What would be an acceptable maintenance time required for one billboard?


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What kind of automatic report would you need about adverts implementation?


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What would be the acceptable end-user price for a 180 by 120 cm (6 sheet) re-printable billboard?

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Would you pay additional costs in order to have a stand-alone solar-cell powered version?


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